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ADS QUIZ – interactive quiz builder

development of a website for the first Ukrainian quiz builder service

  • 2023
  • Ukraine
adsquiz2

Client

ADS Wind target agency

Task for development

Our task was to create a modern and visually appealing landing page for the ADS Quiz platform, which specialises in building interactive quizzes for targeted customer acquisition. The main objective was to achieve:

  • a clear presentation of the platform’s capabilities: quiz landing creation, custom templates, branching logic, and CRM integrations;

  • a strong explanation of the product’s value: fast launch, powerful functionality, and ease of use for marketers;

  • maximum advertising-to-page conversion performance.


Solution

  • Conducted niche research and competitor analysis: analysed similar platforms, collected user feedback, and identified the key needs of the target audience.

  • Developed the landing page structure: focused on the platform’s advantages, quiz examples, integrations, and analytics sections.

  • Designed the interface: created a clean and intuitive UI with responsive layouts and interactive elements.

  • Implemented development and integrations: integrated the lead capture form, connected CRM, analytics systems, and Facebook and TikTok Pixels.

  • Tested and optimised: verified performance speed, responsiveness, configured tracking events, and conducted A/B testing of headlines and CTAs.

Results:

  • The landing page significantly improved the first impression of the platform.

  • Increased session depth and the number of transitions to quiz creation.

  • Service registration conversion increased by 15%.

Client feedback

“Finally, the website looks professional and performs its core function — we are seeing real results in the form of new users. The team worked efficiently, quickly, and with great attention to detail.”