ADS QUIZ – interactive quiz builder
development of a website for the first Ukrainian quiz builder service
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2023
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Ukraine

Client
Task for development
Our task was to create a modern and visually appealing landing page for the ADS Quiz platform, which specialises in building interactive quizzes for targeted customer acquisition. The main objective was to achieve:
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a clear presentation of the platform’s capabilities: quiz landing creation, custom templates, branching logic, and CRM integrations;
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a strong explanation of the product’s value: fast launch, powerful functionality, and ease of use for marketers;
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maximum advertising-to-page conversion performance.
Solution
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Conducted niche research and competitor analysis: analysed similar platforms, collected user feedback, and identified the key needs of the target audience.
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Developed the landing page structure: focused on the platform’s advantages, quiz examples, integrations, and analytics sections.
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Designed the interface: created a clean and intuitive UI with responsive layouts and interactive elements.
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Implemented development and integrations: integrated the lead capture form, connected CRM, analytics systems, and Facebook and TikTok Pixels.
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Tested and optimised: verified performance speed, responsiveness, configured tracking events, and conducted A/B testing of headlines and CTAs.
Results:
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The landing page significantly improved the first impression of the platform.
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Increased session depth and the number of transitions to quiz creation.
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Service registration conversion increased by 15%.
Client feedback
“Finally, the website looks professional and performs its core function — we are seeing real results in the form of new users. The team worked efficiently, quickly, and with great attention to detail.”